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Google guide

How to Handle a Duplicate Google Business Profile

Duplicate or unauthorised Business Profiles can confuse customers and split reviews. The right response begins with ownership, location and listing evidence.

What to do next

  1. 01

    Save the URLs of the correct and conflicting profiles

  2. 02

    Collect business ownership and location information

  3. 03

    Identify whether the profile is duplicate, outdated or impersonating

  4. 04

    Avoid reporting a legitimate profile merely because it is inconvenient

General information, not legal advice. The platform, publisher, host or search engine makes the final decision. Never share passwords or payment details in a web form.

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