Guides
Clear information.
Better first decisions.
Practical guides for unfair reviews on Google, Trustpilot and Airbnb — and for personal data, deepfakes and impersonation. They explain the possible routes; they don't promise an outcome.
Google reviews
Can You Remove a Google Review?
A low rating alone is not enough. This guide explains the difference between genuine criticism and a review that may have a policy-led route.
Read guideHow to Assess a Fake Google Review
A missing customer record can be relevant, but it should be documented carefully before calling a reviewer fake.
Read guideWhat to Do During Google Review Bombing
A sudden cluster of negative reviews needs a controlled response: preserve the pattern, assess reviews individually and avoid escalation.
Read guideHow to Reply to a Negative Google Review
A calm reply cannot remove a review, but it can show future customers how a business handles criticism. This guide helps you respond without making the issue worse.
Read guideHow to Handle a Duplicate Google Business Profile
Duplicate or unauthorised Business Profiles can confuse customers and split reviews. The right response begins with ownership, location and listing evidence.
Read guideTrustpilot reviews
How to Report a Fake Trustpilot Review
Trustpilot removes reviews that aren't based on a genuine experience — but it only checks the reason you flag. Choosing the ground and the evidence is what decides the outcome.
Read guideTrustpilot Flag Rejected: What Now?
A rejected flag usually means the wrong ground or too little to support it — not that the review is untouchable.
Read guideCan a Competitor Review You on Trustpilot?
No. Trustpilot's guidelines exclude reviews from competitors, employees, owners and their family — a conflict of interest. The work is in showing the link.
Read guideAirbnb reviews
How to Get an Airbnb Review Removed
Airbnb removes reviews in limited cases set out in its reviews policy — and accepts a removal request for the same review up to two times. Make the first one count.
Read guideGuest Threatens a Bad Review for a Refund
Threatening a negative review to get unwarranted compensation goes against Airbnb's reviews policy. How you respond in the next hour matters.
Read guideAirbnb Review From a Guest Who Never Stayed
Airbnb's reviews policy covers reviews that aren't based on first-hand experience — for example from a guest who never arrived.
Read guideOther topics
Privacy, impersonation and harmful content.
How to Reduce Personal Information Online
Personal-data issues can involve a source website, search result, data broker or platform. The right route depends on where the information appears and why it is harmful.
Read guideRight to be Forgotten: A Starting Guide
A Right to be Forgotten assessment is fact-specific. It is not a general right to erase accurate information from the internet.
Read guideHow to Respond to a Deepfake
Deepfake cases can be urgent. Preserve the content, consider safety, and identify platform, privacy and identity routes without sharing sensitive material broadly.
Read guideWhat to Do When Someone Impersonates You Online
Impersonation can harm a person or business quickly. Preserve the account, establish the official identity and choose the platform route that fits the facts.
Read guideHow to Respond to a Fake Website
A fraudulent or imitation site can require action through its host, registrar, platform or a rights-based route. Evidence needs to match the route.
Read guideWhat to Do About an Unwanted Photo Online
The right route for a photo depends on consent, privacy, copyright, safety and platform policy. A public link and context are usually the best starting point.
Read guideHow Data Broker Removal Works
Data brokers and people-search sites can expose contact details and old records. Each source has its own opt-out or privacy route.
Read guide